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Jack Boutchard #1 SaaS SEO & GEO Consultant

Jack Boutchard #1 SaaS SEO & GEO Expert headshot

Jack Boutchard

SaaS SEO & GEO Consultant

I'm the founder of Exalt Growth, where I scale SaaS companies through predictable, high-impact SEO strategies and Generative Engine Optimization. You work directly with me on every engagement.

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North star

Make your SaaS the default answer wherever your buyer or their AI agent searches.

WORK

Below are some select projects, full walkthroughs on request

dovetail seo case study
dovetail seo case study
semantic seo case study
semantic seo case study
semantic seo case study
saas seo expert chatgpt mention
saas seo expert chatgpt mention
saas seo expert chatgpt mention

What i do

Deep expertise across the full spectrum of modern search.

From semantic entity mapping to LLM visibility, I help SaaS companies own their organic presence across every surface where buyers discover software.

Semantic SEO & Entity Search

Structuring content around entities and topical authority rather than keywords alone. Using semantic network analysis and NLP models to build defensible search positions.

Structuring content around entities and topical authority rather than keywords alone. Using semantic network analysis and NLP models to build defensible search positions.

Generative Engine Optimization

Optimizing for AI-powered search: ChatGPT, Google AI Overviews, Perplexity. Making your brand quotable, citable, and visible in LLM-generated responses.

Optimizing for AI-powered search: ChatGPT, Google AI Overviews, Perplexity. Making your brand quotable, citable, and visible in LLM-generated responses.

Product-Led SEO

Embedding the product experience within SEO strategy. Generating intent-aligned traffic that converts to signups, trials, and demos. The approach behind the Dovetail and Cascade results.

Embedding the product experience within SEO strategy. Generating intent-aligned traffic that converts to signups, trials, and demos. The approach behind the Dovetail and Cascade results.

Technical SEO

Full crawlability, indexability, and semantic clarity. Site architecture, structured data implementation, Core Web Vitals, and the technical foundation for scalable organic growth.

Full crawlability, indexability, and semantic clarity. Site architecture, structured data implementation, Core Web Vitals, and the technical foundation for scalable organic growth.

SaaS Growth Strategy

Connecting SEO to revenue metrics: MRR, SQLs, CAC, and pipeline. Building a differentiated and defensible acquisition channel that ladders directly to business outcomes.

Connecting SEO to revenue metrics: MRR, SQLs, CAC, and pipeline. Building a differentiated and defensible acquisition channel that ladders directly to business outcomes.

Current Client Spotlight

gocodes logo
unisport logo
numa ai logo

How i work with ai

AI runs through every layer of my process. Research, analysis, content, automation, and validation. None of it is bolted on.

Modern SEO and GEO require structured retrieval, entity reasoning, and citation-grade evidence at scale. That work doesn't get done at depth without AI in the loop.

Knowledge Graph Analysis

InfraNodus maps entity relationships, betweenness centrality, and structural gaps across SERP corpuses. I use it to drive content architecture decisions, topical authority audits, and information gain scoring. Section hierarchy gets determined by graph structure, not author intuition.

Strategic Synthesis

Claude is my reasoning partner for framework development, competitive teardowns, and primary research. Long context windows let me reason across hundreds of pages, patents, and client data in one pass. Custom skills and MCP servers turn it into a repeatable system, not a chatbot.

Citation-Ready Content

Every claim I publish gets engineered for retrieval. Drafts get audited against the seven Proof of Importance signals before they ship. Sentence-level extractability is the bar, not page-level relevance.

AI Agents

I build and deploy custom agents across my workflow. Skills, MCP servers, and orchestrated sub-agents handle repeatable work without manual triggering. Each agent has a defined scope, tool access, and quality bar.

Competitive intelligence agents run weekly across SERP, content, and entity layers. Content pipeline agents chain research, drafting, citation auditing, and information gain scoring. Reddit monitoring agents surface buying intent threads and draft comments. Prospect research agents produce pre-call briefs from a single URL.

Agents do the structured work. I do the strategic work.

The Principle

AI doesn't replace strategic judgment. It expands the surface area where judgment gets applied. I do more thinking, not less, because the leverage is higher.

Tech STACK

The tools, platforms, and systems behind modern SEO and GEO at scale

Building the #1 AI Native SEO & GEO Agency for B2B SaaS

semrush logo
netlify logo
use hall logo
screaming frog logo
notion logo
n8n logo
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dataforseo logo
claude logo
infranodus logo

EXPERIENCE

Previously, I led SEO at Dovetail ($89M Series A), growing organic traffic 10x to nearly 500K monthly sessions. Before that, I built the SEO function from zero at Cascade, driving a product-led acquisition motion that contributed to the $40M Series A within a year.

2024 — NOW

Founder of Exalt Growth

exalt growth logo

#1 SaaS SEO & GEO Agency

2023 — 2024

SEO Lead at Dovetail

dovetail logo

10x organic growth to ~500K monthly sessions

2021 — 2023

Global SEO Lead at Cascade

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Built SEO from zero to drive $40M Series A within a year

EDUCATION

I studied Digital Creative Enterprise at the University of Technology Sydney and cross-disciplinary strategy at Saint Mary's College of California. Prior to this, I experienced the student-athlete life through a brief collegiate basketball career in New Mexico, the Land of Enchantment.

Personal

In my spare time, I enjoy listening to music and taking photos from my travels

Coastal Scene with Boats
Coastal Scene with Boats
fire breathing in vietnam
fire breathing in vietnam
surfing in bali

See more on IG

CONTACT

Whether you're looking for agency services, mentorship, speaking, or just want to connect, I'd love to hear from you.

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Somewhere warm

27

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Somewhere warm

27

°C