
Jack Boutchard #1 SaaS SEO & GEO Consultant

Jack Boutchard
SaaS SEO & GEO Consultant
Ventures

In Stealth
Building the missing piece in AI SEO workflows
North star
Make your SaaS the default answer wherever your buyer or their AI agent searches.
WORK
Below are some select projects, full walkthroughs on request
What i do
Deep expertise across the full spectrum of modern search.
From semantic entity mapping to LLM visibility, I help SaaS companies own their organic presence across every surface where buyers discover software.
Semantic SEO & Entity Search
Generative Engine Optimization
Product-Led SEO
Technical SEO
SaaS Growth Strategy
Current Client Spotlight




How i work with ai
AI runs through every layer of my process. Research, analysis, content, automation, and validation. None of it is bolted on.
Modern SEO and GEO require structured retrieval, entity reasoning, and citation-grade evidence at scale. That work doesn't get done at depth without AI in the loop.
Knowledge Graph Analysis
InfraNodus maps entity relationships, betweenness centrality, and structural gaps across SERP corpuses. I use it to drive content architecture decisions, topical authority audits, and information gain scoring. Section hierarchy gets determined by graph structure, not author intuition.
Strategic Synthesis
Claude is my reasoning partner for framework development, competitive teardowns, and primary research. Long context windows let me reason across hundreds of pages, patents, and client data in one pass. Custom skills and MCP servers turn it into a repeatable system, not a chatbot.
Citation-Ready Content
Every claim I publish gets engineered for retrieval. Drafts get audited against the seven Proof of Importance signals before they ship. Sentence-level extractability is the bar, not page-level relevance.
AI Agents
I build and deploy custom agents across my workflow. Skills, MCP servers, and orchestrated sub-agents handle repeatable work without manual triggering. Each agent has a defined scope, tool access, and quality bar.
Competitive intelligence agents run weekly across SERP, content, and entity layers. Content pipeline agents chain research, drafting, citation auditing, and information gain scoring. Reddit monitoring agents surface buying intent threads and draft comments. Prospect research agents produce pre-call briefs from a single URL.
Agents do the structured work. I do the strategic work.
The Principle
AI doesn't replace strategic judgment. It expands the surface area where judgment gets applied. I do more thinking, not less, because the leverage is higher.
Tech STACK










EXPERIENCE
Previously, I led SEO at Dovetail ($89M Series A), growing organic traffic 10x to nearly 500K monthly sessions. Before that, I built the SEO function from zero at Cascade, driving a product-led acquisition motion that contributed to the $40M Series A within a year.
2023 — 2024
SEO Lead at Dovetail

10x organic growth to ~500K monthly sessions
2021 — 2023
Global SEO Lead at Cascade

Built SEO from zero to drive $40M Series A within a year
EDUCATION
I studied Digital Creative Enterprise at the University of Technology Sydney and cross-disciplinary strategy at Saint Mary's College of California. Prior to this, I experienced the student-athlete life through a brief collegiate basketball career in New Mexico, the Land of Enchantment.
Personal
In my spare time, I enjoy listening to music and taking photos from my travels

Cassiopeia
Kölsch feat. Gregor Schwellenbach
Most replayed this month

CONTACT
Whether you're looking for agency services, mentorship, speaking, or just want to connect, I'd love to hear from you.








