Why I Started Exalt Growth

The playbook that built most B2B SaaS companies' organic presence over the last decade is breaking. Not slowly. Rapidly. And most companies don't realize it yet because their dashboards still show traffic from a search ecosystem that's fundamentally shifting underneath them.

I know this because I watched it happen from the inside.

The Pattern I Kept Seeing

Before founding Exalt Growth, I spent years embedded inside two of the fastest growing SaaS companies in Australia and the US.

At Cascade, I was employee number 24 and the second person on the marketing team, hired directly by the COO. Over the next chapter, we grew organic traffic by 670%, built 700+ new top 3 keyword rankings, and expanded referring domains 16x. Cascade raised a $40M Series A during that period.

At Dovetail, I joined the inaugural growth marketing team after their $89M Series A. The results were even more dramatic: 878% organic traffic growth, 3x MRR, 9x referring domains, and 4,800+ new top 3 rankings across the board.

In both companies, the strategy wasn't content volume. It wasn't keyword stuffing or chasing vanity metrics. It was systems thinking. We built entity architecture, layered semantic depth, and invested in technical foundations that compounded over time.

But here's what changed everything for me.

The Shift No One Was Talking About

While I was driving traditional SEO results, a parallel search ecosystem was emerging. ChatGPT started answering buyer questions. Perplexity began citing sources directly. Google launched AI Overviews that synthesize answers before anyone clicks a link.

Suddenly, "ranking #1" didn't mean what it used to. Your SaaS could own the top position on a Google SERP and still be invisible to the fastest growing segment of search behavior: AI assisted discovery.

I realized the companies that would win the next decade wouldn't just optimize for search engines. They'd need to become the default entity that large language models reference, cite, and recommend. That meant rethinking SEO from the ground up.

What Exalt Growth Is

Exalt Growth is the agency I wish existed when I was running growth inside those SaaS companies.

We build entity first SEO and GEO (Generative Engine Optimization) systems for B2B SaaS companies from Seed through Series C. The core thesis is straightforward: your brand needs to be the default answer wherever your buyer or their AI agent searches. Not just on Google. Across ChatGPT, Perplexity, Google AI Mode, and every AI search surface that's capturing your buyers' attention right now.

To deliver on that, I built the Exalt Growth Operating System (EGOS), a 12 module framework that covers everything from technical SEO foundations to semantic content architecture to AI search entity optimization. It's the system I refined across multiple companies and hundreds of growth experiments, distilled into a repeatable engine.

How We Work

I lead every engagement personally. There are no junior account managers learning on your dime. No layers between you and the person doing the strategic thinking and execution.

We work with clients in two formats:

SEO as a Service is the ongoing engagement model. This is for companies that want a full stack search visibility partner embedded in their growth motion. Most of our clients work with us this way.

Project based engagements are for companies with a specific growth sprint in mind: a product launch, a new market entry, a technical SEO overhaul, or a GEO readiness assessment.

In both cases, the deliverable isn't a slide deck or a keyword spreadsheet. It's a functioning search visibility system that compounds over time and adapts to the changing search landscape.

Who This Is For

If you're a B2B SaaS founder or marketing leader sitting somewhere between Seed and Series C, and you're asking questions like:

"How do we show up when buyers ask ChatGPT for recommendations in our category?"

"Why is our organic traffic plateauing even though we're publishing more content than ever?"

"What does our SEO strategy need to look like in a world where AI search is eating traditional search?"

Those are the exact problems Exalt Growth was built to solve.

What I Share

I write regularly about the intersection of B2B SaaS growth, entity first SEO, and the AI search revolution. If you want to follow along, you can find me on LinkedIn or subscribe to my newsletter on Substack.

And if you want to talk about what an entity first SEO and GEO strategy would look like for your company, I'm always open to the conversation at exaltgrowth.com.