Speaking Engagements

OVERVIEW

I speak about the systems behind AI search visibility: how LLMs decide what to cite, why entity architecture matters more than keywords, and what SaaS companies need to do now before the retrieval window closes.

Available for conferences, podcasts, panels, and private workshops.

TOPICS

What I talk about.

01  Generative Engine Optimization: What It Actually Takes to Get Cited by AI

Most GEO advice stops at “add statistics and cite sources.” The real mechanics are structural. I break down how retrieval systems select passages, why chunk boundaries matter more than word count, and what separates brands that get cited from those that get ignored. Covers ChatGPT, Google AI Mode, Gemini, and Perplexity as distinct retrieval systems with different optimization surfaces.

Best for: Marketing leaders, SEO teams, content strategists

02  The Default Answer Framework: Owning Your Category Across Search and AI

When a buyer or their AI agent searches for your category, are you the default answer? This talk covers the framework behind building that position: entity foundation, signal architecture, consensus formation, and the compounding moat that makes displacement exponentially harder over time. Draws from direct results scaling organic visibility at Dovetail (10x to ~500K sessions) and Cascade (zero to $40M Series A pipeline contribution).

Best for: SaaS founders, VPs of Marketing, growth leaders

03  Entity-First SEO: Why Knowledge Graphs Will Replace Keyword Strategy

Search engines and LLMs increasingly retrieve based on entities, not keywords. I walk through how to map your brand’s entity relationships, structure content around semantic networks, and build the kind of knowledge graph architecture that both Google and AI retrieval systems can parse. Includes live demonstrations using InfraNodus semantic network analysis.

Best for: SEO practitioners, technical marketers, product marketing teams

04  Proof of Importance: The 7 Signals That Determine LLM Citations

A framework modeled after blockchain consensus mechanisms, applied to how AI systems decide what to cite. I walk through each of the seven signals: semantic relevance, source authority, entity relationships, evidence density, recency, structural accessibility, and corroboration. Each signal comes with tactical examples and audit steps teams can apply immediately.

Best for: SEO teams, content leaders, marketing ops

05  The Great Decoupling: Why Organic Traffic and Pipeline Are Diverging

Organic traffic is no longer a reliable proxy for organic revenue. AI Overviews, zero-click search, and agentic browsers are restructuring the relationship between visibility and conversion. This talk covers what metrics actually matter now, how to measure AI search influence, and why the companies that adapt their measurement frameworks first will outperform those optimizing for a traffic number that no longer correlates with pipeline.

Best for: CMOs, revenue leaders, board-level audiences

06  Agentic Search and the Agent Experience Layer

Chrome Auto Browse, OpenAI Atlas, Perplexity Comet. The browser itself is becoming an autonomous agent. Your website now has two audiences: humans and AI agents. I cover what this means for product pages, documentation, help centers, and the technical architecture required to serve both. Includes analysis of Google Patent US12536233B1 and its implications for landing page strategy.

Best for: Product teams, SaaS founders, technical leaders

FORMATS

How I deliver.

Keynote

30–45 min

Full presentation with frameworks, case data, and strategic takeaways

Panel

Flexible

Prepared contributor on SEO, GEO, AI search, or SaaS growth panels

Podcast

45–90 min

Deep conversation format. I bring prepared data and frameworks, not surface takes

Workshop

Half or full day

Hands-on session for marketing teams. Entity audits, GEO readiness assessment, content architecture mapping

Private Briefing

60 min

Executive-level overview of AI search trends and strategic implications for a specific company

AUDIENCES

Who this is for.

•       SaaS conferences and B2B marketing events

•       SEO and search marketing summits

•       Product-led growth meetups

•       Private executive briefings for marketing and leadership teams

•       Podcasts covering search, AI, marketing technology, or SaaS growth

Book me for your next event.