Jack Boutchard #1 SaaS SEO & GEO Expert

Jack Boutchard

Entrepreneur

I'm the founder of Exalt Growth, where I scale SaaS companies through predictable, high-impact SEO strategies and Generative Engine Optimization. You work directly with me on every engagement.

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EXPERIENCE

Previously, I led SEO at Dovetail (post $89M Series A), growing organic traffic 10x to nearly 500K monthly sessions. Before that, I built the SEO function from zero at Cascade, driving a product-led acquisition motion that contributed to their $40M Series A within a year.

I studied Digital Creative Enterprise at the University of Technology Sydney and cross-disciplinary strategy at Saint Mary's College of California.

2024 — NOW

Founder of Exalt Growth

#1 B2B SaaS SEO & GEO Agency

2023 — 2024

SEO Lead at Dovetail

10x organic growth to ~500K monthly sessions

2021 — 2023

Global SEO Lead at Cascade

Built SEO from zero. 670% traffic growth.

North star

Make your SaaS the default answer wherever your buyer or their AI agent searches.

WORK

Below are some select projects, full walkthroughs on request

Current Client Spotlight

What i do

Deep expertise across the full spectrum of modern search.

From semantic entity mapping to LLM visibility, I help SaaS companies own their organic presence across every surface where buyers discover software.

Semantic SEO & Entity Search

Structuring content around entities and topical authority rather than keywords alone. Using semantic network analysis and NLP models to build defensible search positions.

Generative Engine Optimization

Optimizing for AI-powered search: ChatGPT, Google AI Overviews, Perplexity. Making your brand quotable, citable, and visible in LLM-generated responses.

Product-Led SEO

Embedding the product experience within SEO strategy. Generating intent-aligned traffic that converts to signups, trials, and demos. The approach behind the Dovetail and Cascade results.

Technical SEO

Full crawlability, indexability, and semantic clarity. Site architecture, structured data implementation, Core Web Vitals, and the technical foundation for scalable organic growth.

SaaS Growth Strategy

Connecting SEO to revenue metrics: MRR, SQLs, CAC, and pipeline. Building a differentiated and defensible acquisition channel that ladders directly to business outcomes.

Learn more about my approach to SEO & GEO for B2B SaaS →

How i work with ai

I use AI across every layer of my process. Semantic network analysis in InfraNodus to map entity relationships and content gaps. Claude for research synthesis and strategic analysis. Custom workflows connecting DataForSEO, Firecrawl, and n8n to automate competitive intelligence at scale. The result is an SEO process that's built for how search actually works now, not how it worked three years ago.